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Barker Design
                              Print Design

Print Design Overview

A design should communicate from all levels. It should be appropriate, not just trendy. The written word should be easy to read and not simply another design element. The overall impression of a piece should be unique and innovative, no matter what the budget is.

This philosophy, along with our eagerness to stay current with design technologies, puts Barker Design in a class with very few peers.

Annual Reports

Barker Design Specializes in creating annual reports that not only look good but convey your message to your shareholders in a clear and professional manner.

Paul Barker, founder of Barker Design, has been designing annual reports for over 30 years. As a team, we have designed annual reports for many public corporations nationwide. We know that your annual report is an essential communications tool not only for the investment community but for your clients and vendors as well. Barker Design has a strong team of designers, project managers and proofers that help ensure that your annual report is of the highest quality, on time and on budget. Paul has traveled the world as an art director for many of our annual reports and has a great working relationship with many local, national and international photographers. We create quality annual reports that companies and shareholders can get excited about.

Paul is a member of the National Investor Relations Institute (NIRI) which keeps us current in all investor issues such as: Notice and Access, SEC filing requirements, and Sarbanes-Oxley issues.

At Barker Design, we set the bar high and constantly thrive to raise it every year. After almost two decades in business we've brought the process of creating, producing and publishing annual reports to an art.

Corporate Identity

Creating an integrated marketing approach for your firm begins with a great logo. At Barker Design we assist you in simplifying your branding. Yes, that's right: "Simplify."

We have found that most enterprises have multiple logo formats that are often unclear and confusing. We believe in making branding solutions simple to communicate, simple to implement, and in all senses focused on the Big Idea.

  • Simple to communicate means that the logo is easily understood and relayed to its target market.
  • Simple to implement implies its practicality - A great logo from Barker Design will look great in color, black & white, small or large, and be versatile.

We also believe a good idea goes a long way, and develop all design and communication efforts from unique and innovative perspectives.

Advertising Materials

At Barker Design, we work hard at generating great ad materials for your business. Once we have established your needs and goals, we coordinate everything needed for your new advertising and marketing campaign, working closely with you to create the print ads, written copy, logos, graphics, printed sales brochures, videos, trade show booths and websites that will say what needs to be said about your company to turn prospects into customers.

Exhibits/Displays

Whether it's a table top display or a large convention floor exhibit, Barker Design can create a sensible and attractive design for your company.

We create high-quality images at almost any size while also coordinating with your company's message and theme. Barker Design can help guide you through the process, from picking an exhibit frame to convention setup.

Large Format Banners & Posters

Barker Design can create large format banners on cloth or vinyl as well as traditional posters in either silk screen or digital formats, depending on your needs.

Marketing Materials

Barker Design provides marketing communications and advertising for clients, including Corporate Brochures, Direct Mail, Sales Support Kits, and much more. Whether your goal is a high-end brochure defining your company's image or a strategic direct response campaign that returns quality leads, our corporate communications experience and skill can create the collateral you need.

Our Design Process

Since the design and production of any professional, cost-effective communication is a specialized and comprehensive process, we have included a chronological outline of the tasks involved.

Phase 1 - Research

  • Interview to determine project goals
  • Review other materials for comparative purposes
  • Develop design and copy criteria
  • Present rough comps for design direction approval

Phase 2 - Development

  • Develop photographic direction and tone
  • Develop editorial content copywriting
  • Refine design direction
  • Prepare comprehensive layouts
  • Present comprehensive layouts for approval

Phase 3 - Production

  • Complete photography
  • Set up design styles for computer production
  • Proof design and copy for consistency and accuracy
  • Produce final output
  • Deliver to printer or webmaster
  • For printed projects: coordinate and press check all printing

Messaging

All flash and no substance? Barker Design works with you to create a project that not only looks good but communicates your core messaging to your audience.

Creating an integrated marketing approach for your firm spans not only the visual but also every contact your clients have with your organization. Everything from brochure and advertising to how you answer the phone and how the company is discussed should have the same tone, present a consistent message and support your core strategies. At Barker Design we assist you in simplifying your branding. Yes, that's right: "Simplify."

We have found that most enterprises have created messaging that is difficult to understand, let alone memorable. We believe in making branding solution simple to communicate, simple to implement, and in all senses focused on the Big Idea. Simple to communicate means that the client's message is easily understood and relayed to its target market. Simple to implement implies its practicality - to use, abuse, and stand against the rigors of the marketplace. We also believe a good idea goes a long way, and develop all design and communication efforts from unique and innovative perspectives.

Listening and being responsive to your needs is our prime objective. We are helping you communicate. We are not locked in to specific design styles. We believe in a team approach of which you are a major member.

Other Services

Not only are we a partner with you and your team, we also have built up relationships with many other creative resources such as photographers, printers, copywriters and marketing professionals.

We have art directed photography literally all over the world. We have worked with many of the top printers throughout the country and have extensive experience managing very large print budgets - from credit terms and bid through delivery. We are not tied to any specific copywriters, and we use different talented writers that make the best fit for our clients.

We have worked extensively with focus groups and marketing studies. In particular with My Twinn, a custom doll company, we used the results of these studies to direct creative goals and measure sales results. It is very exciting to participate in an integrated marketing approach for a product and to see the successful results of that integration.

One area that we have enjoyed is the partnering with our clients in their product development. We are excited to participate in such products and appreciate the relationship such partnering brings.

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